Welcome to Module 5
This module is all about consistency and conversions.
You’ve published content and added your first affiliate link. Now we focus on doing it again—intentionally.
We’ll help you build a repeatable content plan, use subtle calls to action that convert, and prep your next 3 content pieces in advance.
Let’s make your content work for you.
Objectives
To help you plan consistent content, understand content that converts, and schedule your next 3 content pieces using our planning tools.
Why This Matters
Most creators quit because they burn out—or because nothing seems to work.
Planning content with purpose keeps you consistent.
And focusing on conversion content—the kind that informs, builds trust, and promotes products naturally—means more clicks, more leads, and more income.
Step 1: Use the 3 Content Pillars
Rotate between these 3 types of posts:
Value Content
- Educates your audience
- Examples: “3 Tools I Use to Stay Productive,” “How I Meal Prep on a Budget”
Story Content
- Builds connection
- Examples: “Why I Started My Remote Journey,” “What I Wish I Knew Before…”
Conversion Content
- Includes a clear CTA or affiliate mention
- Examples: “5 Tools That Help Me Stay Organized” with affiliate links
Tip: Use a spreadsheet or Notion to label your past posts and find what’s missing.
Activity 1: Plan 3 Weeks of Content (60 minutes)
- Choose a day you’ll publish weekly content (e.g., every Tuesday)
- Use the 3 pillar types to brainstorm your next 3 posts
- Use the Content Planner Template (Google Sheets or Notion)
| Week | Type | Topic Idea | CTA |
| 1 | Value | “3 Free Tools to Organize Your Day” | Bitly link to top tool |
| 2 | Story | “How I Went Remote with No Degree” | Link to full blog post |
| 3 | Conversion | “My Must-Have Productivity Toolkit” | Affiliate links to tools |
Community Task: Share your 3-week plan in #content-plans for accountability.
Step 2: Add Subtle CTAs to Increase Conversions
A CTA (call to action) is what moves someone to engage or click.
Here’s how to include them naturally:
CTA Types That Work:
- “Want my list of tools? Grab it in the comments.”
- “I use this every day—linked in my bio.”
- “More tips in the full blog—link below!”
Tip: Ask for micro-engagement first: likes, comments, shares. Then guide them to links.
Activity 2: Repurpose Your Best Post (45 minutes)
Take a well-performing blog, video, or caption—and remix it into another format:
- Blog → Short-form video
- Video → Carousel post
- Email → LinkedIn post
- Choose one piece of content
- Use Canva or ChatGPT to reformat it
- Add a new CTA
📣 Community Task: Share your repurposed content in #repurpose-lab for inspiration.
Deliverables
- ✅ Planned 3 upcoming content pieces
- ✅ Used the 3-pillar strategy
- ✅ Added subtle CTAs to all content
- ✅ Repurposed one post into a new format
- ✅ Shared your work with the group
Wrap-Up: You’re Becoming a Strategic Creator
You now know how to plan, create, and repurpose content with purpose.
✅ You’re showing up consistently
✅ You’re learning what converts
✅ You’re thinking like a content-driven entrepreneur
Next week, we’ll build your first funnel and lead magnet to capture traffic and grow your list.
Keep going—you’re halfway through, and already building something real.